First and foremost, using a PaaS to deploy and run your application enhances your agility.
The Web is accelerating the pace of innovation. To compete, you need to quickly transform new ideas into real applications and evolve those applications with agility in order to meet fast-changing business and technical requirements. Market opportunities exist very briefly. Your business needs to build, deploy, and iterate in days or weeks, not months or years.
Setting up platform-level software to run your application is time-consuming and complex. By simplifying, automating, and in many cases eliminating the steps associated with setting up the foundation for your application, you can get your application deployed much more quickly in the first place, and you can iterate, adapt, and extend it more rapidly over time.
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