Cloud computing companies are sprouting up faster than flowers in springtime. The surest sign of a new industry is a plethora of startups, and that is certainly the case in the cloud computing industry. But after cloud computing’s first decade, there are two distinctly different truths – regardless of whether you’re talking about public, private, or hybrid cloud offerings.
First, the inevitable consolidation has not taken place. Sure, big firms have snapped up small players, but many cloud startups are still in growth mode and not looking to be bought. Second, the presence of old-school tech giants in cloud computing. Established firms are often the last to embrace a technology, or at least very late to it. They are so enamored to their current business model that there is no room for embracing a new one – or they fear the new model because it could disrupt their current business.
First, the inevitable consolidation has not taken place. Sure, big firms have snapped up small players, but many cloud startups are still in growth mode and not looking to be bought. Second, the presence of old-school tech giants in cloud computing. Established firms are often the last to embrace a technology, or at least very late to it. They are so enamored to their current business model that there is no room for embracing a new one – or they fear the new model because it could disrupt their current business.
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